JOÃO RICARDO

Where coordination became strategy.

  At Agência Lab8, I took on the role of Post-Production Coordinator — leading the video and motion graphics team in an agency with simultaneous demands, tight deadlines, and demanding clients.
My role went far beyond the editing suite: it involved organizing workflows, distributing tasks, ensuring the technical quality of each deliverable, and keeping the team aligned with the creative objectives of each campaign. From conception to final product, I was at the heart of the process.
We delivered advertising videos, digital marketing pieces, and social media content—each format with its own language, pace, and standards. It's the kind of work that demands production vision, technical expertise, and the ability to lead a team simultaneously.
An experience that solidified my role as a coordinator and showed me that high-level post-production begins long before the first cut.